Woodpeckers Rant
Normally I don’t get involved in other people’s business, but today I’m feeling a little sassy. Yeah that’s right….sassy. I recently received my periodic E-Club newsletter from Woodpeckers. In addition to the great deals within, this particular newsletter contained a few light-hearted tool definitions and I was delighted to see them. Previously, these newsletters were all business and it was great to see a little personality come out. The jokes weren’t even that funny, but I give them an A for effort. I have copied the jokes here for your reading pleasure:
DRILL PRESS – A tall upright machine useful for suddenly snatching flat metal bar stock out of your hands so that it smacks you in the chest and flings your beer across the room, denting the freshly-painted project which you had carefully set in the corner where nothing could get to it.
WIRE WHEEL – Cleans paint off bolts and then throws them somewhere under the workbench with the speed of light. Also removes fingerprints and hard-earned calluses from fingers in about the time it takes you to say, “Oh, ****!”
SKILL SAW – A portable cutting tool used to make studs too short.
PLIER – Used to round off bolt heads. Sometimes used in the creation of blisters.
A fellow woodworker sent us a list of some valuable woodworking definitions that we thought you would enjoy! We will be sharing them with you over the next few weeks.
Much to my disappointment I just received a mass-apology from the company’s president stating “…..some of you were offended by the humor. It was never our intention to offend anyone, so please accept our sincere apology.” Sigh……..
Now I’m no fool when it comes to business and I understand Woodpeckers need to protect their assets by not offending what is likely to be a very vocal minority. But how about a little reality check here. *Rant mode on*: Are you flippin’ kidding me?!?! Norm forbid a company show a pinch of personality or an ounce of humanity! The jokes in that newsletter are just about as innocent as you can get and they harm absolutely no one. Do these people really have nothing more important to worry about? The fact is that the people who complained about this have never really experienced what it is to be truly “offended”.
I don’t know about you guys, but I am much more likely to support and purchase product from a company that has personality and is actively involved in the community. It really pains me to see a company like Woodpeckers retract their harmless jokes and go back to “business as usual”.
So I have a little favor to ask. Since the thousands of people who probably enjoyed those jokes are not likely to speak up, I think we should let Woodpeckers know how you feel about a company showing, *gasp*, a little sense of humor. Are you more likely to buy from a company that does this? Show your support by subscribing to their E-Club Newsletter or send them a quick email: mailroom@woodpeck.com
*Rant Mode Off*
FYI, I have absolutely no affiliation with Woodpeckers and this is my personal commentary. But since I make a living with off-color humor and antics, this really struck a nerve with me. If you agree, let Woodpeckers know! If you disagree and you are offended by this post: SUCK IT UP!!!
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